R-Digital Marketing – Hybrid Digital Signage conceived and created the ability to empower digital signage with audience detection and analytics. After all, we are a visual world that cries out for information, no matter where we go. After what seems to be a lifetime of confinement, the retail stores, malls, public spaces, sports, entertainment facilities, and conference trade shows can now unleash their services and wares.
Attracting the buyers and clients has changed; it is not the same as all those months ago. It is indeed time to brush off the Covid Cobwebs and reinvigorate us all from every angle available. Cognitive Observation© for Hybrid Digital Signage. Whether it is digital monitors, a storefront in shopping, or a strip mall, we now turn your frontage into a profitable addition to know who is who when passing by or stopping to absorb the video information. Entire gender and age-specific advertising with complete privacy; no faces are recorded or stored.
All digital signage screens and projectors benefit from this excellent Technology affordably available. RFUSION is making the most of your marketing budget. Digital monitors are everywhere inside shopping malls. They are used for searching for shops to give guidance and provide digital advertisements or awareness factors. They are a one-way solution, which so much more potential waiting to be unleashed. Installing R-Digital Marketing's Cognitive Observation© for Hybrid Digital Signage, the screen or projected video turns into an intelligent viewing delivery platform, with tailored specific advertisement to draw to the person viewing the screen.
In a shopping/strip mall, transportation hub, hotel, stadium, anywhere, people have a tremendous amount of visual clutter. You and they need something that will break through that clutter with a visual and audio attraction. Shoppers or attendees are always busy but easily distracted; they usually will not stop to watch a full advertisement that is not appropriate or directed to their gender or age demographic.
By determining where the highest traffic locations are within the zone is your choice location. Those areas with long waiting times are prime, such as a food court, access areas in a mall, the reception desk, the airport, or outside of a building or an internal store within malls. Once the screens with built-in cameras or added cameras are in place, the next step is to create content relevant, practical, and fun for the right consumer. When using the correct content and screen placement, digital signage gives you a win-win situation. Businesses attract more shoppers; shoppers can find stores easily, facilities become direct information and guidance centers. Turn your dead or unleased space into a marketing opportunity for growth. Empty shops provide a perfect place to generate this marketing opportunity. Why cover it with graphic signs saying the store is available when you could be using that space to deliver content to your customers or potential new renter. When that store is leased, the solution is reinstalled elsewhere, bringing you the same success. R-Digital Marketing's Cognitive Observation© for Hybrid Digital Signage transforms previous digital signage into an intelligent, situation-aware content solution.
RFUSION's Proprietary Technology works in conjunction with existing digital display units to sense viewer responsiveness, determine gender and age group, and then adapt particular messages, advertisements, and videos accordingly. The RFUSION Processor and a suggested webcam or IP camera are added to the unit, making this a very minimal investment. Your new practical digital space is also a new profit center and has a cost value to manufacturers, service providers, and products, just like shelf space is a valuable sellable item with a supermarket. It now enables dynamic content, providing customized ads that are interactive for people of all ages and genders. Available for individual clients or available for national networking of supermarket chains, regional and national operations in the retail business.
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